There has been lots of exciting news coming from the team at BioSteel over the past few months. We’ve seen BioSteel announced as the official sports drink of the Brooklyn Nets, during the Covid-19 pandemic they pledged $2 million worth of BioSteel Hydration Mix to front line workers, as well as adding new flavors of Hydration Mix to the line-up, including the addition of White Freeze and Strawberry Banana. We are excited to now share the news that BioSteel Sports Nutrition Inc. has signed a multi-year deal with Patrick Mahomes. The Super Bowl MVP joins the team of top-tier athletes for BioSteel as an equity partner for the growing sports nutrition brand.
“I have been using BioSteel’s products for years, and I love that its products are all-natural and sugar-free,” says Mahomes. “I’ve been fortunate enough to be educated on sports nutrition by the best, and I want to pass along this knowledge to today’s youth.”
It was Mahomes’ trainer Bobby Stroupe that first introduced Patrick to the BioSteel brand years ago. In the two years since that time, Mahomes has become a Super Bowl Champion, the league MVP, and has also signed the highest paid contract in the sport. With BioSteel gearing up to take on the US marketplace, this ideally timed partnership will help solidify the BioSteel brand within the sports nutrition industry. We have no doubt that Patrick Mahomes will help increase the awareness for the BioSteel brand across the US.
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