Six Star Pro Nutrition has announced today that Opinionated (www.opinionatedgroup.com) will serve as its new agency of record in the creative space for 2021 and beyond. This announcement was made following a comprehensive and competitive search designed to expand and grow one of the industry’s leading sports supplement brands. Opinionated will lead Six Star Pro Nutrition’s advertising, packaging, brand identity, content creation, and integrated strategy.
Opinionated Group is led by founder and creative director Mark Fitzloff and was named one of AdAge magazine's small agencies of the year in both 2019 and 2020. The agency’s purpose is to provide world-class “big idea” creative platforms and brand strategies in an increasingly commoditized industry once known for its ability to move hearts and change minds. Clients of the agency include Seventh Generation, Adidas, Venmo, and Tipico.
Six Star Pro Nutrition provides athletes advanced, scientifically formulated premium supplements at an incredible value. The Six Star brand features performance energy ready-to-drinks, protein powders, and pre-workouts. Its star brand ambassadors include Pittsburgh football star T.J. Watt, baseball All-Star Giancarlo Stanton, soccer phenom Tobin Heath and all-league point guard Russell Westbrook. Men’s Health has also named Six Star’s 100% Whey Protein Plus as one of its best supplements for 2021.
“In its relatively short history, Opinionated has worked with some of the world’s biggest corporate titans, telling inspiring stories about how sports connect us through our favorite brands,” said Jarrod Jordan, Chief Marketing Officer at Iovate Health Sciences International, Inc., the parent company of the Six Star Pro Nutrition brand. “Six Star has proven itself to be a winner on the shelves, with athletes and in locker rooms. We believe Opinionated will help us take our marketing efforts to the next level.”
“We are thrilled to have been chosen by Iovate from a competitive field of creative agencies,” said Mark Fitzloff, Opinionated Founder. “Six Star is a great product with huge potential for growth and we look forward to helping cement it as the athlete's choice in a category more known for serving gym rats and body builders.”
For more information on Six Star® products, visit www.sixstarpronutrition.com.