Two legends collide in a renewed partnership for 2021. The Canada's Pure Vita Labs (PVL) has long been a supporter of sports teams both near and far. Some of these teams include Vancouver Warriors Lacrosse, Calgary Roughnecks Lacrosse, and the Vancouver Giants Junior Hockey. PVL is once again, very proud to power The Blues of Super Rugby New Zealand with their supplements this season.
“We are proud to work directly with a growing list of teams and athletes, including professional and Olympic champions - our quality and passion have been unwavering for over two decades. It matches the dedication it takes to excel in sports.” Ian Bell, Brand Director explains, “PVL delivers among the highest quality, sports supplements on the market today. We have 25 years of formulating and, manufacturing our own products, so we know exactly what goes into them. Clean. Tested. Approved. PVL is 100% Informed Choice Certified, meaning that all products have been tested for banned substances by the world-class sports anti-doping lab, LGC. Partnering with professional and club teams in key markets has been part of the global expansion plan that has worked well to connect with regional consumers.”
Super Rugby is a premier professional rugby competition that encompasses Australia, New Zealand, Japan, South Africa, and Argentina. The Blues were established in 1996 by the New Zealand Rugby Union, to take part in the newly formed Super 12 competition. In the team’s 20 year history to 2015, the club has produced some of this country’s biggest rugby stars and household names – Michael Jones, Carlos Spencer, Joe Rokocoko, and Keven Mealamu to name a few. The Blues have a great rugby legacy to honour, a responsibility to live up to the region they represent and a duty to return the Investec Super Rugby title to its rightful place.
For more information and to stay up to date with the brand, be sure to visit the PVL website and check out their social media pages.
To keep up with the latest fitness industry news and product releases, subscribe to our free newsletter!