John travelled the world to learn the best training and nutrition principles and trained alongside top pro bodybuilders at Gold's Gym California. He was a student of Arthur Jones, inventor of Nautilus and Medx Fitness machines, and the pioneer of hi-intensity training. John developed the HIT3 Training System, which transformed his physique to win countless bodybuilding competitions at just 18 years of age! He was also the first bodybuilder to utilize Faradic Electric Muscle Stimulation in his training and intermittent fasting during his competition prep. John’s SHREDDED Nutrition Diet helped him build one of the most shredded physiques of all time. His diet program incorporates fasting and nutrient timing to help athletes build lean muscle while losing body fat.
In the past, when my company employed over 800 personal trainers, I would often pose the following question to them: Why do professionals such as lawyers, doctors, accountants, engineers, architects, and chiropractors charge $150 to $700 per hour, while personal trainers can’t demand such rates? The answers I would get from my employees were always the same: “People don’t value personal training” or “people are cheap” or “there’s no way a personal trainer can charge more than $100 per hour.” I once accepted those answers as valid, but over time I’ve noticed that they weren’t true at all. By showing worth in your training methods and style, you can garner a higher payout than you ever thought possible.
When writing my Transformation Mastery book, I decided to personally take on six clients who would later serve as case studies in my book. The purpose of this research was to apply my program to various clients and translate the results into achievable outcomes. However, I decided I didn’t want to put in that many personal training hours for free. I decided that my time was worth at least $250 per hour. I used the following strategy with each client that was suitable for a transformation program. The programs that I created for each client included three personal training sessions per week for 12 to 20 weeks. Without exception, each client was more than happy to pay my hourly fee for the full duration of the program. Why? Because in the four sessions that I invested in doing the assessment and workout introduction, I demonstrated my knowledge and value to them. I also showed them how I was going to change their personal circumstances by giving them a workout plan that they understood, experienced and accepted. This was my value proposition to them, without having to sell them! I showed them worth in my brand.
How Much Do “Hollywood Trainers” Make?
By Muscle Insider
The editors at Muscle Insider went behind the scenes to see how much Hollywood celebrities are paying various personal trainers to put them through the paces. Keep in mind that many of the highest paid trainers in 
Hollywood may not have the academic background you’d expect from an “elite” trainer and likely don’t have any physique titles to their name, but at some point they would have shown some type of value to the right people, which has given them the publicity needed to land an A-list celebrity as a client. Once this has been accomplished, a trainer can charge whatever he or she wants. By training a celebrity, you increase the worth of your brand as a trainer. The perception is that if the celebrity is being trained by that trainer, then that trainer must know what he or she is doing and the chances of getting better results are almost guara
nteed! If, over time, you can build a strong network of influential clients, your business will take off as it did for Britain’s Joe Wicks, who earns $40,000 per day from his personal training empire and trains the likes of the singer Adele, or Canadian trainer Harley Pasternak, who is reportedly worth $3.6 million and has trained Kanye West, Lady Gaga, Katy Perry and Megan Fox! What these trainers have in common is that they show a perceived worth that would, as mentioned, garner a higher payout.
Rumor has it that one top-10 Olympia competitor is actually getting paid $2,000 per month by her trainer! Yes, the client is paying the trainer, not the other way around. Well, it’s borderline genius, as the trainer is doing this in order to tell prospective clients that their star client is an Olympia competitor, which has huge clout with those who just want to get in shape. As part of the $2,000 fee, she also has to include her coach in a certain number of social media posts and refer clients to them. I guess this is just an advertising expense!
*Images Courtesy Of Instagram
For more info on John Cardillo, check out his website at johnrobertcardillo.com or right here at Muscle Insider at John Cardillo.
