XP Sports was launched in the summer of 2020, after seeing a need in the gaming community for custom-tailored products formulated specifically for gamers. We have seen XP Sports secure sponsorship agreements like that with Lazarus Esports, as well as individual partnerships such as those with analyst and former professional gamer Anthony “Nameless” Wheeler, professional gaming content creator SypherPK®, and professional gamer Ship. The latest news is that XP Sports has announced the launch of their sponsorship of the Coog Esports team which is comprised of students from the University of Houston, as well as a new campus activation with the Sun Devils Esports Association which is comprised of students attending the Arizona State University.
As part of the sponsorship, players on the Coog Esports team, and members of the Sun Devils Esports Association will receive XP SportsTM products in specialized boxes that are designed for social media virality, which they will be integrating into live streams and promoting on social media. These two on-campus activations mark two of the first ventures into college marketing for the XP Sports brand.
Collegiate esports has seen consistent growth over the past decade, with a major uptick in the last five years. Today, more than 170 U.S. colleges have varsity esports programs and there are over 5,000 student-athletes, according to the National Association of Collegiate Esports (NACE). College esports programs offer around $16 million per year in scholarships and aid with the average esports scholarship student receiving $4,800 in tuition awards a year, according to NACE. College teams usually practice together for three to four hours a day, with many players choosing to continue working on their skills after practice. Competitive players often practice between three and ten hours per day.
For more news and updates from XP Sports, visit the XP Sports website and check out their social media pages.
To keep up with the latest fitness industry news and product releases, subscribe to our free newsletter!
Source: Iovate Health Sciences International Inc.