During the Fall of 2020, MuscleTech launched its new Hydroxycut CUT, sparkling energy + weight loss RTD (Ready to Drink) beverage. CUT Energy is perfect for energy drink users, fitness enthusiasts, and weight loss seekers alike. CUT Energy contains a scientifically researched key ingredient for weight loss and caffeine, which enhances focus and increases energy, as well as added vitamins such as Vitamin D and B12. CUT Energy is available in three delicious flavors: Berry Lemonade, Watermelon Pomegranate, and Orange Mango Pineapple. With several upcoming activations in Southern California, CUT Energy is eager to get this distribution partnership with LA Distributing off the ground.
“Iovate is following a proven formula to successfully grow the CUT brand. Using the same ideas behind the success of Hydroxycut, they’ve built an RTD that appeals to a loyal consumer base while still attracting new customers. We are excited to be part of this journey to help them become a leader within the next wave of energy drinks. CUT will be a household name soon.” - Richard Medina, the founder, and CEO of LA Distributing.
Backed by Hydroxycut, a trustworthy name in the weight loss category, the CUT Energy team is confident that its delicious formula will be a huge success in both the energy drink and weight loss categories.
“We’re thrilled we’ve been able to deliver our scientifically-backed weight loss ingredient in a convenient format perfect for the energy drink consumer”, says Jessica Hochberg, General Manager of the Hydroxycut and CUT Energy brands. “Effective weight loss and energy are the cornerstones of the CUT Energy brand, and we can’t wait to watch this revolutionary weight loss drink dominate the energy drink space with our unique formulation and irresistible flavors.”