The Vitamin Shoppe has announced the creation and celebration of the first-ever National Creatine Day on July 9, 2022. The new annual day recognizes creatine as one of the most popular and fastest-growing sports nutrition supplements at The Vitamin Shoppe and aims to educate health and fitness enthusiasts everywhere about the many proven benefits of creatine in improving strength and athletic performance.
Sharon Leite, CEO of The Vitamin Shoppe, commented: "As the leading retail destination for lifelong wellness solutions, The Vitamin Shoppe is focusing a spotlight on a uniquely popular and effective sports nutrition supplement with our inaugural National Creatine Day on July 9. Driven by the continual expansion of active lifestyles across many demographics and newfound exposure on social media apps like TikTok, creatine has seen significant sales growth in our business over the past year. Young adults and women have been key audiences driving this growth and we are excited that so many customers are learning about, and experiencing, the powerful benefits of this in-demand product."
Found naturally in muscle cells, creatine supports muscle growth, strength and recovery. Clinical research has shown that creatine can enhance sports performance, strength training, post-exercise recovery, and injury prevention and rehabilitation. According to Muscle Insider's Scott Welch, most diets provide about one gram of creatine per day and your body manufacturers 1 gram on its own. Creatine supplementation can improve a muscle's creatine stores by roughly 20% which has a huge impact on human performance.
While creatine is primarily known as an ingredient to benefit strength and muscle health, additional research of the ingredient has suggested it may have benefits beyond the gym. These include benefits for healthy aging and combatting muscle loss in older individuals; supporting brain function and memory; and aiding glucose metabolism and a healthy blood sugar balance.