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Brand Ethos or Brand Name: What Means More to Consumers?

by Matt Weik Ok, you got me. I’m guilty. The title is a little clickbaity as it’s really a trick question – both brand ethos and brand name mean something to consumers these days. In fact, it’s a very personal experience that consumers share with a brand they support. Some support brands because of their

source https://www.ironmagazine.com/2020/brand-ethos-or-brand-name-what-means-more-to-consumers/

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